Be flirty and fun with a hint of tint with Rimmel Keep Calm and Kiss Lip Balm. Rimmel's Keep Calm balm collection adds a touch of color for a playful, just-bitten effect, but that's just the beginning. Rimmel lip balm treats your lips with superior moisturizing properties for lips that are smooth and supple. The creamy lip color is packed with richly hydrating emollients; the formulation is so powerful, it's been clinically proven to increase lip moisture by 22 percent. Its ultra-nourishing formula seals in hydration, making lips healthier and more beautiful with every use. It glides on easily, leaving your lips with the silky smooth feeling of calming oils for hours. The ultra nourishing lip balm is available in four different shades as well as in clear for effortless use over any lip color.